Institutions and Audiences Introduction

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OCR Section B G322 Exam


Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange. 


Also, candidates should be familiar with the following;


The issues raised by media ownership in contemporary media practice.


The importance of cross media convergence and synergy in production, distribution and marketing


The technologies that have been introduced in recent years at the levels of production, distribution  marketing and exchange. 


The significance of proliferation in hardware and content for institutions and audiences. 


The importance of technological convergence for institutions and audiences.


The issues raised in targeting of national and local audiences (specifically British) by international or global institutions.


The ways in which candidates own experiences of media consumption illustrate wider patterns and trends of audience behavior.