12C Homework Research Task

Video games technical terms task from cigdemkalem

This task requires you to research into example games and developers which have used or are invloved with the following terminologies:



Media Ownership, Media Convergence, Technological Convergence, Synergy, Proliferation, First Party Game, Second Party Game, Third Party Game, Vertical Intergration and Horizontal Intergration.

You must give specific examples.

This task would assess your knowledge on the above terms.

Here is an example below:

Media Convergence: video game: Gears of War: Epic Games worked with Sumthing Else Music Works on the video game soundtrack. Music+videogame = media convergence.

Synergy: video game: Gears of War: the above example also links into synergy at a production level. two agents are working together at the production stage to  create a better product.

Also Synergy can be applied at a related product  point of view which would take place during the marketing stage. video game: Gears of War: Newline Cinema + Epic Games working together to produce a film adaptation of the game = Synergy.

Proliferation: video game: Angry Birds: puzzel video game: IPhone App production increase in such games through popularity of consumption.

Technological Convergence: video game: Angry Birds: released for the Apple iOS 2009. Produced and distributed for this technologically converged device.Later had to go back to the product stage in order to create versions for other devices e.g.personal computers + gaming consols. An effect from proliferation.

Media Ownership: video game: Call Of Duty: developed by Infinity Ward: Published by Activision who also have the legal IP rights.

First Party Game: Produced by the manufactorer of the primary company or company which has been aquired by the manufactorer. Naughty Dog Inc aquired by Sony in 2001: Game: crash bandicoot.

Second Party Game: an independent developer making games soley for one manufactorer. Game Freak developing games for Nintendo: Game: Pokemon

Third Party Game: company which is different from the consol company. this could be a hardware or software product. EA Games: develop games for Sony PS3 etc. Accessories like headsets could be referred to as third party headsets-company of the headset is different from the consol company.

Vertical Intergration: A single firm which is involved in all aspects of a product- Rockstar Games

Horizontal Intergration: This is interwined with Synergy: company that works with others- e.g. developer amd distributer are different.