The Games Industry: Focus on Structure

The games industry- Industry Structure

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Retailers

There are three different types of retailers in the video games industry.

(1) Physical Brick and Mortar Hubs: (Wal-Mart, Circuit-City, Radio-Shack)

These companies all have sections in their stores where they sell both hardware consoles as well as video games.

(2) Virtual Hubs: (Amazon)

As it works for other products, virtual hubs, like Amazon, present an outlet for buyers to search for hardware and software online and then make a purchase.

(3) Specialty Brick and Mortar Hubs: (GameStop)

Headquartered in Grapevine, Texas GameStop is the largest games retailer in the United States and has over 6,000 locations worldwide.GameStop sells more than just video games and consoles – selling video game publications (strategy guides, magazines) as well. GameStop also buys back games and titles from games and resells them to others. In 2008, GameStop generated revenues of $7 billion.

(from http://sites.duke.edu/soc142-videogames/)